> [!IMPORTANT]
> **AI Assist Note (Knowledge Heritage)**:
> This document is part of the "Sovereign Reality" documentation.
> - **@docs ARCHITECTURE:Core**
> - **Failure Path**: Information drift, legacy terminology, or documentation mismatch.
> - **Telemetry Link**: Cross-reference with `execution/parity_guard.py` results.
>
> ### AI Assist Note
> Automated governance and architectural tracking.
>
> ### 🔍 Debugging & Observability
> Traceability via `parity_guard.py`.


---
name: market-analysis
description: Analyzing market trends, competitors, and opportunities to inform strategy.
---

# Market Analysis Protocol

This protocol guides the gathering and synthesis of external market data to validate strategic direction.

## Architecture

```mermaid
graph TD
    D[Define Market] --> G[Gather Data]
    G --> S[Segment]
    S --> C[Competitor Audit]
    C --> T[Trend Analysis]
    T --> R[Strategic Recommendation]
```

### 1. Define Market (SAM/TAM)
- **Total Addressable Market (TAM)**: Everyone who *could* buy.
- **Serviceable Addressable Market (SAM)**: Who we can actually reach.
- **Serviceable Obtainable Market (SOM)**: Who we can get right now.

### 2. Competitor Audit
Identify Direct, Indirect, and Replacement competitors.
- *Tip*: Look at their pricing page and changelogs.

### 3. Trend Analysis (PESTLE)
- **Political, Economic, Social, Technological, Legal, Environmental**.
- Which of these headwinds/tailwinds are strongest?

## When to Use
- **New Product Line**: Before writing a line of code.
- **Pivot**: Decision to change direction.
- **Fundraising**: Pitch deck preparation.

## Operational Principles
1. **Facts over Feelings**: "I think AI is big" vs "AI investment grew 400% YoY".
2. **Look for the "Why Now"**: Why didn't this exist 5 years ago?
3. **Ignore the Noise**: Focus on structural shifts, not daily news cycles.

[//]: # (Metadata: [market_analysis])
