> [!IMPORTANT]
> **AI Assist Note (Knowledge Heritage)**:
> This document is part of the "Sovereign Reality" documentation.
> - **@docs ARCHITECTURE:Core**
> - **Failure Path**: Information drift, legacy terminology, or documentation mismatch.
> - **Telemetry Link**: Search `[free_launch_plan]` in audit logs.
>
> ### AI Assist Note
> 🆓 Directive: Free Launch Plan (SOP-MKT-09)
>
> ### 🔍 Debugging & Observability
> Traceability via `execution/parity_guard.py`.

# 🆓 Directive: Free Launch Plan (SOP-MKT-09)

## 🎯 Primary Objective
Orchestrate a successful "Free Tier" or "Public Beta" launch to maximize user acquisition and stress-test the Tadpole OS infrastructure under load.

---

## 🏗️ Launch Strategy

### 1. Acquisition Targets
- **Focus**: Strategic open-source contributors, technical influencers, and early-adopter organizations.
- **Goal**: 1,000+ active clusters in the first 30 days.

### 2. Infrastructure Stress-Test
- **Action**: Monitor `scale_cluster.md` metrics closely during the first 48 hours.
- **Verification**: Ensure the `Budget Guard` correctly enforces free-tier limits without impacting P0 mission criticals.

---

## 🚀 Execution Phases

### 1. The "Buzz" Phase
- **Action**: Trigger the `social_strategy.md` "Launch Pulse" and release the `newsletter_draft.md` Special Edition.

### 2. Conversion Optimization
- **Goal**: Transition 5% of free-tier clusters to "Sovereign Premium" within 14 days.
- **Action**: Highlight the "Exclusive Capabilities" available only to premium clusters (e.g., Deep Analysis, Merkle Audit Signing).

---

## 📊 Post-Launch Summary
Update the `engagement_report.md` with final acquisition cost and "Retention Density." Use the findings to optimize the next `campaign_launch.md`.
[//]: # (Metadata: [free_launch_plan])
