---
title: Full-Funnel SEO Optimization & Content Strategy Playbook
url: https://confluence.example.com/display/MKT/Full-Funnel+SEO+Playbook
tags: marketing, seo, content, organic, funnel
description: A comprehensive institutional playbook detailing the step-by-step procedure for optimizing landing pages, performing search intent analysis, and structuring authority content to maximize high-intent organic conversion.
---

# Swarm SOP: Full-Funnel SEO Optimization

This playbook establishes the operational protocol for Swarm agents performing automated search engine optimization (SEO) audits, search intent analysis, and programmatic content gap mapping.

## 1. Intent Mapping Protocol
Before creating or editing any landing pages:
1. **Identify Primary Intent Keyword**: Must align with user purchase consideration or transactional stages.
2. **Analyze Competitor Headings**: Map the `H1`, `H2`, and `H3` structures of the top 3 ranking competitors.
3. **Formulate Semantic Entity Map**: Identify core topics (minimum 5) that must be co-mentioned in the text to establish topical authority.

## 2. On-Page Optimization Standards
- **Title Tag**: Maximum 60 characters, must start with the target keyword.
- **Meta Description**: 140-155 characters, ending with a clear, active call-to-action (CTA).
- **Heading Hierarchy**: Exactly one `H1` containing the target keyword. `H2` tags should target semantic sub-topics.
- **Internal Links**: Minimum of 3 contextually relevant internal links to top-of-funnel (ToFU) and middle-of-funnel (MoFU) resources.
