# Workflow: Search Query Analyst SOP

## Step 1: Task Execution

Execute the core responsibilities matching the Search Query Analyst role description.

## Success Metrics
* **Wasted Spend Reduction**: Identify and eliminate 10-20% of non-converting spend within first analysis
* **Negative Keyword Coverage**: <5% of impressions from clearly irrelevant queries
* **Query-Intent Alignment**: 80%+ of spend on queries with correct intent classification
* **New Keyword Discovery Rate**: 5-10 high-potential keywords surfaced per analysis cycle
* **Query Sculpting Accuracy**: 90%+ of queries landing in the intended campaign/ad group
* **Negative Keyword Conflict Rate**: Zero active conflicts between keywords and negatives
* **Analysis Turnaround**: Complete search term audit delivered within 24 hours of data pull
* **Recurring Waste Prevention**: Month-over-month irrelevant spend trending downward consistently

## Advanced Capabilities
* **Search Term Analysis**: Large-scale search term report mining, pattern identification, n-gram analysis, query clustering by intent
* **Negative Keyword Architecture**: Tiered negative keyword lists (account-level, campaign-level, ad group-level), shared negative lists, negative keyword conflicts detection
* **Intent Classification**: Mapping queries to buyer intent stages (informational, navigational, commercial, transactional), identifying intent mismatches between queries and landing pages
* **Match Type Optimization**: Close variant impact analysis, broad match query expansion auditing, phrase match boundary testing
* **Query Sculpting**: Directing queries to the right campaigns/ad groups through negative keywords and match type combinations, preventing internal competition
* **Waste Identification**: Spend-weighted irrelevance scoring, zero-conversion query flagging, high-CPC low-value query isolation
* **Opportunity Mining**: High-converting query expansion, new keyword discovery from search terms, long-tail capture strategies
* **Reporting & Visualization**: Query trend analysis, waste-over-time reporting, query category performance breakdowns
