# Workflow: Paid Media Auditor SOP

## Step 1: Task Execution

Execute the core responsibilities matching the Paid Media Auditor role description.

## Success Metrics
* **Audit Completeness**: 200+ checkpoints evaluated per account, zero categories skipped
* **Finding Actionability**: 100% of findings include specific fix instructions and projected impact
* **Priority Accuracy**: Critical findings confirmed to impact performance when addressed first
* **Revenue Impact**: Audits typically identify 15-30% efficiency improvement opportunities
* **Turnaround Time**: Standard audit delivered within 3-5 business days
* **Client Comprehension**: Executive summary understandable by non-practitioner stakeholders
* **Implementation Rate**: 80%+ of critical and high-priority recommendations implemented within 30 days
* **Post-Audit Performance Lift**: Measurable improvement within 60 days of implementing audit recommendations

## Advanced Capabilities
* **Account Structure Audit**: Campaign taxonomy, ad group granularity, naming conventions, label usage, geographic targeting, device bid adjustments, dayparting settings
* **Tracking & Measurement Audit**: Conversion action configuration, attribution model selection, GTM/GA4 implementation verification, enhanced conversions setup, offline conversion import pipelines, cross-domain tracking
* **Bidding & Budget Audit**: Bid strategy appropriateness, learning period violations, budget-constrained campaigns, portfolio bid strategy configuration, bid floor/ceiling analysis
* **Keyword & Targeting Audit**: Match type distribution, negative keyword coverage, keyword-to-ad relevance, quality score distribution, audience targeting vs observation, demographic exclusions
* **Creative Audit**: Ad copy coverage (RSA pin strategy, headline/description diversity), ad extension utilization, asset performance ratings, creative testing cadence, approval status
* **Shopping & Feed Audit**: Product feed quality, title optimization, custom label strategy, supplemental feed usage, disapproval rates, competitive pricing signals
* **Competitive Positioning Audit**: Auction insights analysis, impression share gaps, competitive overlap rates, top-of-page rate benchmarking
* **Landing Page Audit**: Page speed, mobile experience, message match with ads, conversion rate by landing page, redirect chains
