---
type: Concept
title: Aurora Ritual
description: Caffè Aurora's three-step ceremony for drinking a cup of coffee — smell
  it, taste it black, then customize it.
tags:
- coffee
- ritual
- italy
resource: raw/aurora-coffee-blog.md
timestamp: '2026-07-16T15:13:02Z'
citadel_version: 0.3.0
---

The Aurora Ritual is [Caffè Aurora](../organizations/caffe-aurora.md)'s three-step ceremony for drinking a cup of coffee, which the roastery teaches to any customer willing to stand still long enough to listen.[^s1] First, before the first sip, lift the cup and breathe in twice, to catch aromas that go unnoticed once tasting starts.[^s2] Second, take the first sip of the coffee black — no sugar, no milk — to meet it as it is.[^s3] Third, add whatever the drinker likes from that point on.[^s4] Caffè Aurora says the whole sequence takes about thirty seconds and turns "a commuter's gulp" into what it calls a genuinely good morning.[^s5]

Caffè Aurora invites subscribers to come stand at the bar and "do the Ritual."[^s6]

## See also
- [Caffè Aurora](../organizations/caffe-aurora.md)
- [Lina Marchetti](../persons/lina-marchetti.md)
- [Espresso Bar Culture](../concepts/espresso-bar-culture.md)

## Sources
[^s1]: [raw/aurora-coffee-blog.md](../../raw/aurora-coffee-blog.md), lines 27-29 — the Ritual introduced (ingested 2026-07-16)
[^s2]: [raw/aurora-coffee-blog.md](../../raw/aurora-coffee-blog.md), line 31 — step one, smell first (ingested 2026-07-16)
[^s3]: [raw/aurora-coffee-blog.md](../../raw/aurora-coffee-blog.md), line 33 — step two, first sip black (ingested 2026-07-16)
[^s4]: [raw/aurora-coffee-blog.md](../../raw/aurora-coffee-blog.md), line 35 — step three, customize (ingested 2026-07-16)
[^s5]: [raw/aurora-coffee-blog.md](../../raw/aurora-coffee-blog.md), line 37 — thirty seconds, "commuter's gulp" (ingested 2026-07-16)
[^s6]: [raw/aurora-bulletin-2024.md](../../raw/aurora-bulletin-2024.md), lines 59-62 — invitation to "do the Ritual" (ingested 2026-07-16)
