---
title: "E-Commerce"
description: |
  An online retail business modeled end to end — from the traffic that arrives on the
  storefront, through browsing sessions and product discovery, to orders, revenue and repeat
  purchasing, with paid advertising across every major channel tied back to the sales it drives.
  Web sessions, pageviews and traffic sources describe how shoppers find and move through the
  store; the product catalog and its categories describe what they browse; orders, purchases and
  customers capture what they buy and how often they return; and unified ad spend brings Google,
  Facebook, TikTok, LinkedIn, Microsoft, Reddit and X advertising together with Shopify sales so
  acquisition cost can be weighed against the revenue it returns.
tags: ["owox", "index"]
type: "index"
timestamp: 2026-08-13T12:56:52Z
---

<!-- OWOX:GENERATED:START — regenerated on export, do not edit inside this block -->

**Authors:** [Vlad Flaks](https://github.com/vladflaks), [Rus Obolonsky](https://github.com/Obolrus)

| Data Mart | Fields |
|-----------|--------|
| [Countries](./countries.md) | 4 |
| [Customers](./customers.md) | 5 |
| [Orders](./orders.md) | 5 |
| [Pages](./pages.md) | 4 |
| [Pageviews](./pageviews.md) | 6 |
| [Product Category](./product-category.md) | 5 |
| [Products](./products.md) | 8 |
| [Purchases](./purchases.md) | 12 |
| [Sessions](./sessions.md) | 12 |
| [Traffic Sources](./traffic-sources.md) | 6 |
| [Unified Ad Spend](./unified-ad-spend.md) | 9 |
| [Visitors](./visitors.md) | 11 |

# Example Questions

- Which `traffic sources` and paid channels bring in the shoppers who actually convert, and what does each acquired `customer` cost versus the revenue they generate?
- How does the storefront funnel — `sessions` to `product views` to `orders` — convert, and where are the biggest drop-offs by `country`, `category` or landing `page`?
- Which `products` and `categories` drive the most revenue and repeat purchasing, and how does that shift across `countries` and over time?

# Explore this model

**[▶ Explore on canvas](https://model.owox.com/?okf=https://github.com/OWOX/models/tree/main/bundles/e-commerce)**

One click opens this model in a free OWOX canvas you can poke around in — no account needed.

<!-- OWOX:GENERATED:END -->

<img width="2622" height="1156" alt="e-commerce" src="https://github.com/user-attachments/assets/d6d2b8a0-f5e7-4123-88d0-5c5da61cf748" />
