---
title: "SaaS"
description: |
  A B2B subscription software business modeled end to end — from the marketing that brings
  accounts in, through trials, subscriptions and seat expansion, to the product usage,
  support experience and billing that decide whether they stay. Recurring revenue is the
  spine: every plan change flows through an MRR movement (new, expansion, contraction,
  churn), while engagement, support and payment health all feed the retention story.
tags: ["owox", "index"]
type: "index"
timestamp: 2026-07-29T14:36:08Z
---

<!-- OWOX:GENERATED:START — regenerated on export, do not edit inside this block -->

**Authors:** [Vlad Flaks](https://github.com/vladflaks), [Rus Obolonsky](https://github.com/Obolrus)

| Data Mart | Fields |
|-----------|--------|
| [Account](./account.md) | 12 |
| [Invoices](./invoices.md) | 15 |
| [Marketing Spend](./marketing-spend.md) | 7 |
| [Plan](./plan.md) | 7 |
| [Subscription](./subscription.md) | 13 |
| [Subscription Events](./subscription-events.md) | 10 |
| [Support Tickets](./support-tickets.md) | 9 |
| [Trials](./trials.md) | 8 |
| [Usage (daily)](./usage-daily.md) | 7 |
| [User](./user.md) | 8 |

# Example Questions

- What is net revenue retention, and how much of it is expansion versus what contraction and churn take back?
- Which acquisition channels pay back their cost fastest once you account for the revenue those `accounts` actually retain?
- Do `accounts` with deeper `product usage` and better `support experiences` expand more and churn less?

# Explore this model

**[▶ Explore on canvas](https://model.owox.com/?okf=https://github.com/OWOX/models/tree/main/bundles/saas)**

One click opens this model in a free OWOX canvas you can poke around in — no account needed.

<!-- OWOX:GENERATED:END -->

<img width="2547" height="1324" alt="CleanShot 2026-07-23 at 15 16 54@2x" src="https://github.com/user-attachments/assets/8156374b-007b-4da5-9cad-18cec0118779" />
