# Graphic And Print Branch

Use this branch for posters, social graphics, banners, brochures, packaging, business cards, brand collateral, presentation visuals, infographics, thumbnails, and print-ready output.

Read `design-okf/production/graphic-print.md` when physical production, print readiness, export specs, asset rights, generated imagery rights, or likeness rights matter. That OKF concept is the source of truth for print caveats and final print-ready blockers.

Read `design-okf/systems/color-system.md` when creating or materially changing the palette, translating one palette across print and screen, assigning semantic or campaign color roles, or checking contrast and category-default color choices.

Read `design-okf/systems/brand-identity-media-production.md` when the graphic is part of a brand kit, VI manual, logo system, reusable social/deck/packaging template, asset library, or cross-media delivery package.

Read `design-okf/systems/taste-engine.md` when the graphic needs a distinctive key visual, campaign taste, social-series variety, anti-template critique, visual asset strategy, or when it risks becoming typography plus generic cards.

Read `design-okf/systems/type-personality.md` when typography is a primary visual element, when designing posters, social covers, packaging, editorial graphics, or brand collateral, or when font rights, print embedding/outlining, or CJK/Latin pairing affects delivery.

The composition rules below own a conventional single-message poster or social graphic. Read `design-okf/foundations/gestalt-composition.md` only when grouping, focal path, alignment, figure/ground, multi-focal structure, or rhythm remains unclear, or when repairing a composition that failed review. Read `design-okf/production/data-viz-i18n-legal.md` when the graphic carries data, localization, RTL, claims, citations, or legal/licensing risk.

## Subsurface Routing

Classify the graphic surface before designing:

- Poster/key visual: single dominant message, viewing distance, focal image or headline, event/product/legal details.
- Social/content series: platform ratio, thumb readability, series consistency, repost/crop safety, caption relationship.
- Advertising/campaign asset: offer, proof, CTA, channel constraints, mandatory claims, fatigue across variants.
- Editorial/brochure/catalog: reading sequence, grid system, page rhythm, captions, footnotes, long-copy hierarchy.
- Infographic/data story: claim, evidence, encoding, legend, annotation, source/citation, scale integrity.
- Packaging/label: dieline, hierarchy at shelf distance, ingredient/regulatory text, barcode/QR, material and finish.
- Signage/environmental: wayfinding intent, viewing angle, installation distance, contrast under ambient light, production material.
- Merchandise/collateral: imprint area, brand mark limits, reproduction method, tactile finish, batch/vendor constraints.

If one subsurface becomes frequent or needs specialized production rules, treat it as a candidate for a future OKF concept rather than expanding this branch indefinitely.

## Brief

Clarify or infer:

- Format: print, screen, social, presentation, packaging, signage, or mixed.
- Size and aspect ratio.
- Audience and viewing distance.
- Message hierarchy.
- Brand assets and usage rules.
- Required copy and legal text.
- Output format.
- Licensing constraints for fonts, images, icons, logos, and likenesses.
- Taste dials and anti-default locks when the graphic is public-facing, campaign-led, social, or brand expressive.

Ask when print production or rights are involved and missing details would invalidate the output.

## Composition

- Establish one primary focal point.
- Choose a reading path: F pattern, Z pattern, centered focus, radial, modular, or task flow.
- Use alignment deliberately. If two edges almost align, make them align or separate them clearly.
- Use contrast strongly enough to read as intentional.
- Let whitespace structure the layout.
- Do not emphasize one element with size, saturation, bold, shadow, and motion all at once.
- For multi-frame social or poster series, vary composition by message role while preserving a recognizable system rule.

## Brand And Assets

- Never stretch, outline, recolor, shadow, or distort a logo unless the brand system explicitly allows it.
- Keep icon, illustration, photography, texture, and type style coherent.
- Prefer real brand/product imagery when the user must inspect the thing itself.
- If using generated imagery, specify subject, medium, composition, lighting, palette, camera or print treatment, negative constraints, and usage context.
- Record asset licensing assumptions in the design contract.

## Type And Language

- Match type personality to the message and medium.
- Decide whether the headline type should be the visual memory feature or whether imagery, symbol, or composition should carry memory instead.
- Check mixed Chinese/English baselines, punctuation, numbers, units, and weight.
- Keep small print legible at final size.
- Avoid all-caps body copy.
- Long URLs and legal copy need an overflow plan.

## Print Preflight

Before claiming print-ready output, apply `design-okf/production/graphic-print.md` and confirm the vendor-specific production details it lists. If those details are unknown, deliver a design draft and a preflight checklist, not a final print-ready claim.

## Done Criteria

A graphic is ready when size/aspect ratio, viewing distance, focal hierarchy, copy, crop/safe area, series consistency, type and asset treatment, export format, and rights are verified for its medium. Physical output is print-ready only when vendor-specific trim, bleed, color, resolution, font, proofing, material, and finishing requirements are confirmed; otherwise deliver a clearly labeled design draft with preflight risks.
