# Brand System Branch

Use this branch for visual identity, brand refreshes, design languages, art direction, logo usage rules, typography/color systems, campaign look-and-feel, and durable brand guidance.

Read `design-okf/systems/brand-identity-media-production.md` when the work involves brand guidelines, VI manuals, logo usage systems, cross-media brand kits, screen/print/social/PPT/packaging delivery, asset libraries, licensing, rights registers, or governance.

Read `design-okf/systems/type-personality.md` when typography is a brand recognition anchor, when defining brand fonts or fallback stacks, when Chinese/English brand voice must align, or when font licensing affects logo, web, app, deck, print, or client delivery.

## Brand Brief

Infer or define:

- Audience.
- Category and differentiation.
- Brand personality.
- Emotional tone.
- Voice.
- Competitive references.
- Anti-references.
- Required assets.
- Legal or licensing constraints.

If official brand assets exist, preserve them unless the user explicitly requests a redesign.

## Visual Identity

Create a coherent direction across:

- Color.
- Typography.
- Shape language.
- Grid and composition.
- Iconography.
- Illustration or photography.
- Texture or material.
- Motion.
- Copy voice.

The system should be specific enough that another agent can continue it without guessing.

## Guardrails

Include practical rules:

- Do.
- Do not.
- Logo safe area and minimum size when relevant.
- Color usage roles.
- Type hierarchy.
- Type roles, type personality, fallback stack, and font-rights status.
- Image or illustration treatment.
- Accessibility and contrast.
- Examples of misuse.

Never stretch, outline, recolor, shadow, or distort a logo unless the brand system explicitly allows it.

## Distinctiveness Checks

- The direction is not predictable from the product category alone.
- The palette has named roles, not decorative swatches.
- Type choices have a reason beyond "modern".
- Type either recedes for utility or creates brand memory; the system explains which role each family plays.
- Imagery and icon style share one world.
- The brand can survive small sizes, dark/light contexts, and common UI components.

## Deliverables

Depending on scope, produce:

- Brand direction note.
- Palette and typography system.
- Logo usage rules when assets exist.
- Art direction prompt.
- DESIGN.md brand section.
- Token suggestions.
- Example applications such as landing hero, social banner, card, button, or poster.
- Brand guideline, asset-library, naming, licensing, rights, and approval notes when the system must persist across teams or media.

## Done Criteria

A brand system is ready when its recognition anchors, color/type/image/shape/motion/copy rules, do/do-not guidance, accessible variants, representative applications, asset naming and ownership, approval/versioning path, and unresolved rights or production risks are clear enough for another agent or team to apply without inventing a second visual language.
